MuscleBlaze

Integrated Campaign  •  #TumNahiSamjhoge  •  Celebrity Endorsement

 

The biggest insight of the campaign was recognizing the sacrifices that fitness enthusiasts make. However, the tricky part was talking to both gym-goers and non-gym-goers in the same campaign. The objective to let the fitness community know that MuscleBlaze understands them, while also gaining respect from people who aren't into fitness.

 

This digital campaign talks about feelings only fitness enthusiasts can relate to and reaches out to a broader audience with the message "You won't understand." The video shows situations familiar to fitness lovers.

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APAC Effies Finalist, 2018