BigMuscles Nutrition

Integrated Campaign   •   #PerformanceHiPehchaan  •  Celebrity Endorsement

 

In the realm of performance, individuals stand out for their exceptional skills, which not only display their talents but also shape their unique identity, or "Pehchaan".

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That's why the introduction of #PerformanceHiPehchaan is met with enthusiasm, an initiative dedicated to celebrating the courage, hard work, struggles, journey, and achievements of performers. It goes beyond the final act; it's about appreciating everything leading up to it.

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The approach is to spotlight the human aspect of performance, emphasizing the dedication and passion that drive every successful show. By sharing the personal stories behind the performances, the initiative aims to inspire and deeply connect with the audience. Collaborating with Ranveer Singh, an actor who has carved his identity with stellar performances, is a source of pride.

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Effies Bronze, 2022